U R U R O ASHOP MOKO TEE
Inspired, Designed and Built in Aotearoa.
The work of a J'AKE collection often follows conceptual narratives that uses clothing as form of visual communication. This is effective through the use of layering contrasting fabrics with a minimal colour palette. A signature J'AKE look can either portray; formality, vulnerability or authority.
Being a Māori designer, knowing our tikanga plays an important role in the influence of a J'AKE collection. Our garments reflect a story and is connected to te ao Māori.
At J'AKE we hold strong values to authenticity and genuine relationships with those that work with us. Our fabrics are sourced by trusted companies and then are created here in Aotearoa.