KAUPAPA

Inspired, Designed and Built in Aotearoa.
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The work of a J'AKE collection often follows conceptual narratives that uses clothing as form of visual communication. This is effective through the use of layering contrasting fabrics with a minimal colour palette. A signature J’AKE aesthetic breathes life into a cohesive group of collections that are trans seasonal, non gender specific and generationally integrated.
Being a Māori designer, knowing our tīkanga plays an important role in the influence of a J'AKE collection. Our garments reflect a story and is connected to Te Ao Māori.
At J'AKE we hold strong values to authenticity and genuine relationships with those that work with us. Our fabrics are sourced by trusted companies and then are created here in Aotearoa.